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pp电子:Rajeev Batra, Professor of Marketing, Ross School of Business, University of Michigan:Brand Coolness: Structure, Measurement, and Consequences

2019-04-01
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【Speaker】Rajeev Batra, Professor of Marketing, Ross School of Business, University of Michigan

【Topic】Brand Coolness: Structure, Measurement, and Consequences

【Time】Wednesday, April. 17, 10:30-12:00

【Location】Shunde Building Room 325, Tsinghua SEM

【Language】English

【Organizer】Department of Marketing

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