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pp电子:Hean Tat Keh, Professor of Department of Marketing, Monash Business School, Monash University: Consumer Susceptibility to Cross-Selling Persuasion: The Roles of Self-Construal and Thinking Style

2014-11-05
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【Speaker】Hean Tat Keh, Professor of Department of Marketing, Monash Business School, Monash University

【Topic】Consumer Susceptibility to Cross-Selling Persuasion: The Roles of Self-Construal and Thinking Style

【Time】Thursday, November 13, 13:30-15:00

【Location】Room 325, Shunde Building, Tsinghua SEM

【Host】Department of Marketing ?China Business Research Center, Tsinghua University

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