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【Speaker】Huang Li, Associate Professor, Hofstra University

【Topic】Is Being Reliable Always Good? The Unexpected Consequences of Anthropomorphizing Digital Channels for Consumers and Brands

【Time】Friday, June 6, 10:00-11:30

【Venue】Room B456, Lihua Building

【Language】English

【Organizer】Department of Marketing, School of Economics and Management, Tsinghua University