Title/Affiliation锛Assistant Professor ofMarketing锛孡eeds School of Business锛孶niversity of Colorado
Email锛chuan.he@colorado.edu
Research Interests锛Advertising锛宻earch锛宲ricing strategies锛宑hannel contracts锛孖nternet marketing
Journal Articles
2009
1銆乄ilfred Amaldoss, Chuan He.Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.Marketing Science, 2009,28(3): 472-487. (Database锛欻ighwire Press Informs)
2008
2銆丆huan He, Johan Marklund, Thomas Vossen.Vertical Information Sharing in a Volatile Market. Marketing Science, 2008,27(3): 513-530. (Database锛欻ighwire Press Informs)
2006
3銆丆huan He, Yuxin Chen.Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising. Marketing Science, 2006,25(2): 175-187. (Database锛欰BI/INFORM Global)
2005
4銆丆hakravarthi Narasimhan, Chuan He, Eric T. Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Richard Staelin, George Wu, Z. John Zhang.Incorporating Behavioral Anomalies in Strategic Models. Marketing Letters, 2005,16(3/4): 361-373. (Database锛欰BI/INFORM Global)
鏈€鏂板姩鎬
